Strategic
Communications
Event
Management
Content
Creation
Sustainability
Consulting
Crisis
Management
Audience
Research
Media
Relations
Influencer and
Advocacy Campaigns
Stakeholder
Engagement
Environmental
Impact Data
Industry-Specific
Market Research
Partner Matching
for Sustainability and
Net-Zero Goals
Strategic Communications
Sustainability Messaging
One Atmosphere Alliance develops messaging that highlights a client’s genuine, accomplished, in progress or planned sustainability efforts, including circular practices, greenhouse gas (GHG) reductions, and contributions to regional environmental causes.
Corporate Social Responsibility (CSR) Strategy
Help companies shape their CSR policies and communicate their commitment to social and environmental causes.
Net Zero Commitments
Assist clients in communicating their progress toward net zero emissions targets, including strategies like renewable energy adoption, carbon offsetting, and energy efficiency.
Event Management
Sustainability Events
Organize and promote regional events such as sustainability summits, green product launches, or conferences on circular topics.
Sponsorship and Partnerships
Facilitate sponsorships and partnerships with environmentally-focused events or initiatives that align with a client’s sustainability objectives.
Content Creation
Sustainability Reports
Assist in the creation of detailed environmental impact reports that highlight a company’s progress toward its net zero and sustainability goals.
Green Marketing Campaigns
Our country-by-country teams initiate marketing campaigns centered on eco-aware products and services.
Digital Content
Create and manage content for websites, blogs, and social media platforms that emphasize a company’s environmental efforts and goals.
Sustainability Consulting
Internal Communications
Work with HR and management to align internal stakeholders with the company’s sustainability goals, creating a culture of environmental awareness within the organization.
Employee Engagement Programs
Design programs that encourage employee involvement in sustainability initiatives, such as reducing waste, energy use, and travel emissions.
Sustainability Certification Support
Help companies navigate certifications like B Corp, LEED (Leadership in Energy and Environmental Design), or ISO 14001, and communicate these achievements to their stakeholders.
Crisis Management
Environmental Scandals or Issues
Provide crisis communication support in case of environmental incidents (e.g. carbon emissions, or legal issues related to sustainability).
Reputation Management
Manage the company’s reputation during times of criticism, ensuring transparent communication and developing responses that align with the company’s sustainability narrative.
Audience Research
Sustainability-conscious consumers
We explore the behavior, values, and concerns of eco-conscious consumers to help our clients tailor messages that resonate with this quickly burgeoning audience.
Stakeholder mapping
Identifying key stakeholders—such as investors, NGOs, government bodies, and community groups—who are influential in the sustainability space.
Media Relations
Press Releases
Identifying key stakeholders—such as investors, NGOs, government bodies, and community groups—who are influential in the sustainability space.
Media Outreach
We engage with a variety of journalists and media outlets both by country and international media that focus on sustainability, cleantech, regeneration and climate issues as well as a variety of news media depending on the story.
Thought Leadership
Our country teams support company directors as thought leaders by pitching speaking engagements or publishing op-eds and articles on circular topics.
Influencer and Advocacy Campaigns
Eco-Influencer Collaboration
We closely screen the best of influencers who are redefining eco-awareness and environmental issues that share similar values with clients.
Advocacy Campaigns
Run campaigns that mobilize support for climate action or other environmental causes, helping clients become known for their leadership in this space.
These services are tailored to build credibility, trust, and visibility of organizations working towards better, sustainable practices while also helping them navigate the increasingly important field of corporate environmental responsibility.
Stakeholder Engagement
Community Relations
One Atmosphere works at fostering relationships with local communities, NGOs, and environmental advocacy groups, ensuring transparent communication and collaboration on sustainability matters.
Investor Relations
We build communication strategies that appeal to investors interested in environmental, social, and governance (ESG) criteria.
Government and Regulatory Engagement
Getting policymakers and regulators onboard environmental issues is crucial including lobbying for favorable policies or compliance with new regulations related to net zero initiatives.
Environmental Impact Data
We conduct or commission studies that provide data on the environmental impact of a client’s operation, products, or initiatives, which can be used to craft compelling narratives and highlight green efforts.
Benchmarking Against Sustainability Goals
Help clients measure their progress toward achieving sustainability and net-zero goals by:
-
- Assessing carbon footprints
- Tracking progress toward science-based targets (SbTs).
- Evaluating the impact of sustainability initiatives on brand perception and investor interest.
Industry-Specific Market Research
One Atmosphere offers specialized market research focused on the sustainability and net-zero sectors, including:
Sustainability Trends
Identifying global and regional trends in clean energy, carbon reduction, sustainable supply chains, and corporate sustainability efforts.
Regulatory landscape analysis
We provide insights into current and upcoming regulations related to carbon emissions, environmental compliance, and green certifications (e.g., net-zero targets, ESG guidelines).
Competitor analysis in sustainability
We monitor competitors’ sustainability practices and commitments to net-zero targets to help clients position themselves effectively.
Partner Matching for Sustainability and Net-Zero Goals
Strategic Corporate Partnerships
Collaborations with sustainable brands: Identifying and facilitating partnerships with other companies that have strong sustainability commitments. These could include co-branded sustainability campaigns, joint green initiatives, or shared net-zero projects.
Clean tech innovators
Partnering clients with clean technology companies to help them reduce their carbon footprint or incorporate innovative solutions in their operations.
NGO and Non-Profit Partnerships
Environmental organizations
We match clients with NGOs focused on conservation and climate action to bolster a client’s credibility and commitment to sustainability.
Community engagement
Partnering with local organizations to promote sustainability at a grassroots level boosts a client’s social impact.
Green Certifications and Alliances
Certification bodies
Help clients collaborate with organizations that offer sustainability certifications (e.g., B Corp, LEED, or Fair Trade) to enhance their reputation.
Sustainability networks
Matching clients with relevant coalitions or alliances (e.g., UN Global Compact, The Climate Group’s RE100) that align with their net-zero ambitions.
Influencers and Thought Leaders in Sustainability
Eco-influencers and sustainability advocates
Finding and connecting clients with influencers who are passionate about sustainability, net-zero, and climate action. These influencers can serve as authentic voices for promoting a client’s efforts.
Sustainability thought leaders
Matching clients with respected thought leaders for panel discussions, webinars, and content collaborations to position them as leaders in the sustainability movement.
Increased credibility
Through thorough research and strategic partnerships, clients can better demonstrate their commitment to sustainability and net-zero goals.
Tailored messaging
Research-driven insights allow clients to craft more authentic and impactful messages that resonate with eco-conscious audiences.
Building strategic alliances
Partner matching helps clients form long-lasting, mutually beneficial relationships with organizations that strengthen their green narrative.
Our 8-Step PR Approach
Audit and Assess
Sustainability Claims
Review Existing Practices
We start by conducting a thorough audit of a client’s sustainability practices to ensure that any claims made are backed by real data and meaningful actions.
Third-Party Certification
We recommend working with third-party auditors or certifications to validate sustainability claims. These verifications enhance credibility and transparency.
Develop Clear, Accurate
Messaging
Fact-Based Communication
One Atmosphere guides clients to only create messaging that accurately reflects the company’s sustainability efforts, avoiding vague language (like “eco-friendly”) and misleading promises.
Education on Terminology
We educate clients about greenwashing pitfalls, like using terms such as “natural” or “biodegradable” without context or proper explanation.
Transparency and
Accountability
Honest Disclosures
We encourage full transparency in communication, including disclosing limitations or areas where the company is still working to improve. Being upfront about challenges galvanizes trust with stakeholders.
Showcasing Measurable Impact
We furthermore support measurable goals and outcomes (e.g., “reduced carbon emissions by 30 percent over two years”) to demonstrate concrete efforts, rather than vague aspirations.
Storytelling with
Substance
Human-Centered Stories
Telling stories that reflect real-world impact—how a product, service, or initiative benefits people, communities, and the planet, are aways winners. Such stories deepen the connection between a brand and its audience while avoiding exaggerated claims.
Highlight Progress, Not Perfection
Our regional collective of agencies craft campaigns that bring to the fore progress and continuous improvement, rather than positioning the company as a fully sustainable entity when it’s not yet the case.
Long-Term Strategy Over
Short-Term Hype
Avoid Trend-Chasing
Our sustainability PR supports clients who wish to build a long-term sustainability strategy, ensuring that their efforts are more than a short-term marketing tactic.
Commitment to Ongoing Action
At the center of our strategy is ensuing clients to communicate ongoing initiatives, showing that sustainability is part of the company’s DNA rather than just a passing trend.
Engage with
Stakeholders
Two-Way Communication
We facilitate dialogue between the company and its stakeholders, including consumers, employees, and communities. This open exchange builds trust and ensures the company remains accountable.
Engagement with Critics
Rather than shying away from criticism, agencies advise companies to address concerns head-on, showing willingness to listen and adapt based on stakeholder feedback.
Monitor and Adapt
Real-Time Monitoring
Ongoing monitoring of public perception and media coverage, adjusting messaging as needed to avoid potential pitfalls or misunderstandings, is key.
Benchmarking and Reporting
Helping clients benchmark their sustainability performance against industry standards and communicate results through regular reporting, such as sustainability reports or impact statements, is always advised.
Collaboration with Experts
One Atmosphere Partnerships with Environmental Experts
Our Alliance agencies collaborate with environmental scientists, NGOs, and sustainability experts to ensure that messaging aligns with real environmental impact and industry standards. We also work alongside Sustainability/Climate Change Advisors in the areas of bio-diversity, renewables, Agri-tech and experts in the effects of rising sea levels, heat waves, floods and droughts, and increasingly intense and unpredictable weather events.
Ready to Drive Change?
Let’s Build a Sustainable
Future Together.
Get in touch to discover how we can embed sustainability into
your business strategy.
